Sway: The Irresistible Pull of Irrational Behavior

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.

Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

Author: Ori Brafman, Rom Brafman
Hardcover:  224 pages
Company: Doubleday Business  (2008-06-03) (2008-06-03)
ISBN: 0385524382
List Price: $21.95
Amazon Price: $10.45
Used Price: $10.70

Adrenal Fatigue: The 21st Century Stress Syndrome
This is an incredibly informative and reader-friendly book about a common debilitating medical condition that goes largely undiagnosed and untreated. ADRENAL FATIGUE: The 21st Century Stress Syndrome is a very empowering work cram-packed with vital information about a condition that very likely affects millions of people.

Author: James L. Wilson
Paperback:  358 pages
Company: Smart Publications  (2002-01-25)
ISBN: 1890572152
List Price: $14.95
Amazon Price: $8.79
Used Price: $6.50

Making a Good Brain Great: The Amen Clinic Program for Achieving and Sustaining Optimal Mental Performance
Daniel Amen, M.D., one of the world’s foremost authorities on the brain, has news for you: your brain is involved in everything you do—learn to care for it properly, and you will be smarter, healthier, and happier in as little as 15 days!

You probably run, lift weights, or do yoga to keep your body in great shape; you put on sunscreen and lotions to protect your skin; but chances are you simply ignore your brain and trust it to do its job. People unknowingly endanger or injure their brains, stress them by working at a frenzied pace and not getting enough sleep, pollute them with caffeine, alcohol, and drugs, and deprive them of proper nutrients. Brain dysfunction is the number one reason people fail at school, work, and relationships. The brain is the organ of learning, working, and loving—the supercomputer that runs our lives. It’s very simple: when our brains work right, we work right—and when our brains have trouble, we have trouble in our lives.

Luckily, it’s never too late: the brain is capable of change, and when you care for it, the results are amazing. Making a Good Brain Great gives you the tools you need to optimize your brain power and enrich your health and your life in the process. The principles and exercises in this book, based on years of cutting-edge neuroscience research and the experiences of thousands of people, provide a wealth of practical information to teach you how to achieve the best brain possible. You will learn:

•how to eat right to think right

•how to protect your brain from injuries and toxic substances

•how to nourish your brain with vitamins and do mental workouts to keep it strong

•the critical component of physical exercise, and which kinds work best

•how to rid your brain of negative thoughts, counteract stress, and much more

Full of encouraging anecdotes from Dr. Amen’s many years of experience, Making a Good Brain Great is a positive and practical road map for enriching and improving your own greatest asset—your brain.

From the Hardcover edition.

Author: Daniel G. Md Amen
Paperback:  336 pages
Company: Three Rivers Press  (2006-12-26) (2006-12-26)
ISBN: 1400082099
List Price: $13.95
Amazon Price: $8.29
Used Price: $6.26